For over a dozen years, Ken Sowles has assisted Subaru of America with its winter promotions. He helped create Subaru’s Master the Mountain event back in 1994 and now works on all aspects of these events from planning to activating to bringing in associate sponsors. Ken also consults on Subaru’s official winter resort affiliations nationwide and advises Subaru on its athlete endorsements. He has established partnerships between Subaru and many different companies including: